Visual identity

 

Also refered to as corporate identity, is an over arching visual presentation or master plan of unified visual elements and styles that when used consistently generate an identifiable status and image within the marketplace.

 

Integrated components of a corporate identity typically consist of the following elements:
• brand name
• logo
• letterhead & envelopes
• business cards
• packaging
• web site
• many other methods of visual communications associated to a particular brand.